I developed a comprehensive business plan for a leading tourism business.
Problem Statement / Opportunity: The business plan for Darwin Holiday Apartments (DHA) aimed to capitalise on the growing trend of self-contained apartment-style accommodation, identifying a market need for unique and locally-focused holiday experiences in Darwin. The plan was to establish DHA as a leading provider in the Northern Territory, offering a diverse range of properties and exceptional customer service.
What I Did / Delivered: The comprehensive business plan outlined the company’s vision, mission, and strategic goals, focusing on delivering unique Darwin experiences. It included detailed market analysis, identifying primary and secondary target markets, and devising tailored marketing strategies. The plan also highlighted DHA’s competitive advantages, such as a diverse property portfolio, strong online presence, and customer-centric approach.
Outcomes: The implementation of the business plan established DHA as a prominent player in the Northern Territory’s tourism sector. The company achieved significant growth, with a diverse property portfolio and a strong online presence, leading to increased bookings and customer satisfaction. The strategic focus on delivering unique local experiences resonated with the target market, contributing to the company’s success and recognition in the industry.
